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So You Want to Be Weird for a Living: The No-Nonsense Playbook for Building a Comedy Brand That Actually Sticks

So You Want to Be Weird for a Living: The No-Nonsense Playbook for Building a Comedy Brand That Actually Sticks

Alternative comedy doesn't happen by accident — it takes strategy, stubbornness, and a remarkably high tolerance for performing to seven people on a Wednesday. Using the Eugene Mirman Comedy Festival as a masterclass in what weird done right actually looks like, here's a practical guide for aspiring comedians who want to build something genuinely their own without accidentally becoming someone else in the process.